![]() Sets of ‘connected’ screenshots are also very popular. The idea is pretty simple: an app publisher chooses a background template, places device in the center, and adds a caption above or under the device. Many online app screenshot generators provide this design and this sort of layout is quite popular on the App Store or Google Play. I nstagram 2) Solid/Blurred Background and Device It’s not the best way to promote a new app. Normally, app store users find it boring and not engaging. They basically depicture in-app screenshots without any additional edits, redesigns or improvers. Here I list 5 most used style for your reference. Color schemes that are distracting (eg: bright green background with dark app screen).Background images that aren’t relevant to your offering or brand.Messy image backgrounds with a lot of content.It’s especially important when you localize your product page. Colors should resonate with your target audience.Less is more: don’t turn your screenshots into a hot mess of various colors.Colors shouldn’t contradict the message of your screenshots.Here’re some tips concerning colors used in screenshots: Usually, some developers will use the same color palette used in their app design. That’s because gamers are used to horizontal screen orientation.Īlso, some developers will combine landscape videos with portrait screenshots to make maximum exposure. However, many game apps will adopt landscape orientation. In general, it’s recommended to stick to portrait orientation if possible, as such screenshots are easier to scan quickly and a user can see more screenshots without further scrolling. Screenshots Orientation (Portrait vs Landscape)Ĭhoosing between portrait and landscape screenshots is a common ASO dilemma app marketers face. After all, you’re adapting to another culture. Localization is to happen beyond the text. It’s highly important to remember that it’s not enough to merely translate your screenshots captions. Many app publishers don’t realize how dangerous it is to underestimate localization impact on the app’s performance. If your app is available in multiple languages, make sure to localize your app description, keywords, app previews, and screenshots, for each of the markets in which you offer your app. App’s features are to be emphasized with verbs.īad Example: HBO MAX 6. The truth is app store visitors don’t open full-screen gallery normally, so it’s important to make fonts bold and readable even from product page thumbnails of screenshots. Please keep in mind that adding caption makes no sense unless it’s easy-to-read, short, and clear. App Store Screenshots Caption – Clean and Easy to ReadĪpp publishers prefer to add a short descriptive text to highlight the features. ![]() Rather than explain what ‘killer copy’ looks like, I’ll show you with the below examples. This will not only entice new users to download but could also attract users who have churned back to your app. Also, if you made recent updates to your app, make sure you include them in the screenshots. Also, you’d better put the screenshots that shows your app’s main features in first because users may only check a few screenshots. It is important to show off key features to compel users to download. Walk Through Key Functionality and Make Sure You Showcase Your App’s Value On Android you can have only 1 video. Following the redesigned Google Play Store rolled out September 2018, the video play button still appears over the feature graphic but this is now within the Gallery. On iOS you can have up to 3 videos, and since iOS 11 they autoplay as you swipe to put them in focus. The video can demonstrate the features, functionality, and UI of your app which helps users learn more about your app and increase your app’s conversion rate. Take Advantage of Videoīoth Apple App Store and Google Play allows you to upload promo videos. Every additional screenshots are an added opportunity to advertise why people should download your app. Why? This is your chance to showcase your app in all its glory. In most cases, you should upload as many screenshots as the platform allows. Apple allows you to upload up to 10 screenshots and Google Play gives you 8 slots for screenshots. This should go without saying, but some developers only upload 2 screenshots in their app store listing. Cannot remember too many screenshot size for different devices like iPhone, iPad, Android phone and Android tablet? You can check the whole list of App Screenshot Sizes for App Store & Google Play 2. App Screenshot Colors and Backgroundsįirst of all, you need to use the right app screenshot sizes to make sure your app is approved by Apple or Google. Screenshots Orientation (Portrait vs Landscape) App Store Screenshots Caption – Clean and Easy to Read
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